Lawyer Web Sites & Search Engine Promotion: Be sure to go overseas!

By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.

This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited


They call it the World Wide Net, so why just concentrate your firm’s search engine submissions on U.S. search engines?

The main reason to get your real estate website listed on the foreign websites is:

 Good foreign search engine rankings will generate new clients!

We have experienced quality business from our top foreign search engine rankings for example, potential new immigrants, people looking to set up a business office, and a foreign couple who needed to get their son a San Diego attorney. This is particularly evident in major metropolitan areas.

Why heed my advice? Well, let’s add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements.  Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website site;

http://www.la-orange-county-lawyers-attorney-directory.com

 AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany

Google Mexico - Google UK - Google Germany - Google Japan

Check today to see if your website is listed on the top foreign search engines. A good starting point is to check the engines hyper-linked above. Perhaps the best way to obtain high foreign search engine standings is to first achieve top ranking on the major US search engines.

For a starting point to see where your site stands, a report on your site’s current page one through page three search standings can help. Here you will find an example of such a detailed report:

http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm

Running a report for your local competitor will not only enhance your reports usefulness but it will set a standard and goals to set for your site's success.

The real key to ranking at the top of search engines is quality incoming links. Similarly, you should run a link popularity report on your site as well as your biggest competitor. A sample of a detailed report can be found here:

http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm

Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.
 

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